Google and a coterie of content companies–including such luminaries as the Boston Globe and Reddit but also eBay–have embraced Accelerated Mobile Project (AMP). They declare it’s a solution to core …
Mobile Marketing: Optimize the Mobile Customer Journey
As every mobile marketer knows, mobile is critical to your customer’s journey to conversion. But paradoxically, purchases made directly on phones may be the least of mobile’s impact on your …
Mobile Load Time: Increasing Mobile Page Speed to Improve Mobile Conversion
“Low-hanging fruit”? Did you ever read one of those lists of most annoying business buzzwords? Usually “low-hanging fruit” is in there, along with such clichés as “think outside the box,” …
USPS – World’s Best Mail Service Fails on Mobile Website
I don’t know about you, but I am a big fan of the US Postal Service. Rain, snow or sleet – no problem. They will get that precious eBay purchase …
Patience with Impatience: The Curse of Load Time for Mobile Web UX
Last Updated January 15, 2018 The comedian Louis C.K. has a hilarious bit about mobile web technology. He imitates a callow youth who is so mindlessly jaded and so entitled …
Mobile CRO: The Top 15 Mobile Optimization Tools
Last Updated January 13, 2018 Go with your gut feeling? Heck no! Sure, your accumulated experience offers you an edge – and a very sharp one – but you and …
7 Ways To Improve Mobile Page Speed
During holiday season, shoppers have just one critical mission. Just like in that old-time movie Jingle all the Way, featuring ex-governor, ex body-building champ and host of the Apprentice, Arnold …
Search Engine Watch Spotlights Mobile1st & Google Mobile Optimization
Perfect Your Mobile UX with Bing, Mobile1st, and Google Mobile Optimization Tools Online marketers strive mightily to ensure their mobile customers’ experiences are engaging, seamless, and effortless. But there’s a daunting …
Mobilegeddon: How to Succeed in Google’s Mobile-Friendly World
Google’s much hyped and feared “Mobilegeddon” has come and gone. Did you survive? At least a few digital marketing masters woke up to survey the damage and were stunned at …
Elevate Mobile Customer Experience: Make Everyone a CXO
In our always-on, always-connected mobile era, your company must deliver a near-perfect customer experience across multiple channels to keep attracting and retaining customers versus your competition. Every interaction must be …