About Mobile1st

Our Solution - Mobile Optimization ServicesOur Vision

To be the leading mobile optimization service provider.

Our Mission

At Mobile1st, our mission is to improve our clients’ mobile results by utilizing our proprietary mobile UX optimization technology and mobile optimization services.

Mobile1st’s senior mobile CRO experts, UX designers, data analysts, and mobile developers have completed hundreds of winning mobile and desktop A/B tests. The Mobile1st Conversion Optimization Team identifies and tests improvements to websites’ mobile user experience, shopping cart, page speed, order size, drop off rate, revenue per visit, lead quality, page copy, and more, resulting in substantially increased mobile traffic conversion.

Our Story

Mobile1st began in Austin, Texas in 2014, as a spinoff of Springbox, the #1 digital strategy and design agency in Austin, whose clients include Dell, HomeAway, PayPal, and other industry leaders. Responsive website design is a specialty of Springbox, and Mobilizer, our proprietary mobile UX testing technology, was created in response to Springbox’s need to view their clients’ web pages across actual mobile devices in a manner that was accurate, fast and easy. Mobilizer was soon being used by over 150,000 people across the globe, including at firms like Facebook, Oracle, Sony, and Apple, and as demand for improving mobile performance kept growing, we expanded our offering to include mobile conversion optimization services, a natural fit given our company’s deep mobile expertise.

The Founding Team

Dan Engel, CEO & Co-Founder

Dan specializes in building mobile, e-commerce, and software companies. Before co-founding Mobile1st, Dan co-founded FastSpring in 2005 and was the company’s CEO 2005-2013. FastSpring, with over $175 million in gross revenue, manages web storefronts for 3,000+ software companies globally. Prior to FastSpring, Dan led online consumer acquisition for Google’s multi-billion dollar products AdSense and AdWords. Dan joined Google from Picasa, a digital photo software company acquired by Google in 2004. At Picasa, Dan served as VP of Market Development. Dan is a member of YPO, a global organization for CEOs. “Prior to Picasa, Dan led customer acquisition/revenue generation for GoToMyPC and GoToMeeting software, generating tens of millions in revenue over a 2-year period, and helping lead to a $225M acquisition by Citrix. Citrix recently sold its GoToMeeting division for $1.8 billion.”
Watch a video interview of Dan conducted by University of California at Santa Barbara about Dan’s career as a serial entrepreneur.

Tom West, Chairman & Co-Founder

Tom is a leading expert in eCommerce and mobile commerce. He ran two top 100 Internet Retailer sites (Dell.com and JCWhitney.com). Possessing over 20 years of business leadership and strategy experience, Tom currently serves as CEO and Owner of Springbox Digital in Austin, Texas. Springbox works with leading brands like Nestle, Paypal, Microsoft, and Dell to maximize their digital footprints. Historically, Tom was the CEO and President of JC Whitney from 2007 to 2010 and served in top executive roles at Dell, Inc. for nine years, including Dell.com.

Chris Strahorn, Co-Founder

Chris brings to Mobile1st a deep background in mobile technology, software development, product management, and services. He has led a range of development from consumer-focused mobile apps for a large European provider of packaged holidays to back-end financial systems used by Fortune 500 healthcare and financial companies to process billions of dollars in transactions. Prior to joining Mobile1st, Chris was a principal at Accolite, a 600-person global software consulting company.

Investors & Advisors

Tom Meredith, Central Texas Angel Network

Tom is the Chairman of the Board of Managers at Meritage Capital, a $1.1 billion boutique investment management firm. His career spans over 30 years and includes extensive experience in corporate finance, manufacturing, finance operations, and global financial markets. Prior to establishing Meritage in 2003, Tom served in various positions at Dell, including SVP of Business Development and Strategy, Managing Director of Dell Ventures and CFO.

Dan Silmore, Marketing Director, Autodesk Cloud Products

Dan defines global marketing plans and programs for Autodesk’s MFG 360 and next-generation cloud software. In September 2012, Dan was named Director of Product Marketing at Adobe Creative Cloud, where he was responsible for driving global marketing. Prior to Adobe, he served as VP Marketing & Sales at Mindflash Technologies.

Nate Pruitt

Nate provides web/mobile strategy and inbound marketing services to companies striving to generate revenue via marketing channels. Nate handled marketing and sales at Eloqua, an early pioneer in automated marketing and demand generation software, as well as at Savvion, M5 Networks and Asure Software. Nate has held the position of Marketing Director, Regional VP, CMO, VP of Sales, Senior Director of Demand Generation and Board Member.

Leela Kaza

Leela Kaza is an industry veteran with 20+ years of experience in running enterprise software companies. Most recently, Leela successfully built a $50M enterprise software technology services company – Accolite Inc. Leela started Accolite in 2007 and added such clients as Morgan Stanley, FedEx Express, Community Health Systems, etc. Leela was previously a General Manager at Trilogy / Versata Group where he ran the High Tech, Financial Services and Professional Services Divisions of the firm.

Rick Timmons, Central Texas Angel Network

Rick serves as Chairman of the Board of the Central Texas Angel Network, one of the top five most active angel investing networks in the US and the largest in Texas. He is heavily involved in the Austin start-up community. In the past, Rick served as VP of Finance at Cisco Systems and Motorola.