About Mobile1st

Our Solution - Mobile Optimization ServicesPurpose

Perfecting Mobile Conversion.

Our Mission

Through proprietary technology and a proven service process, our seasoned optimization experts are the trusted and valued world class source amongst small to mid-sized brand marketers and online retailers to drastically and efficiently improve their mobile site speed, user experience, and mobile shopping cart — achieveing far greater revenue and UX improvement than imagined either attempted in-house or with a potential other outside parter.

Our Story

Mobile1st began in Austin, Texas in 2014, as a spinoff of Springbox, the #1 digital strategy and design agency in Austin, whose clients include Dell, HomeAway, PayPal, and other e-commerce industry leaders. Responsive website design is a specialty of Springbox, and Mobilizer, our proprietary mobile UX testing technology, was created in response to Springbox’s need to view their clients’ web pages across actual mobile devices in a manner that was accurate, fast and easy. Mobilizer was soon being tapped by over 150,000 users across the globe, including company titans as Facebook, Oracle, Sony, Pepsi and Apple. As demand for improving mobile performance continue to grow explonentially, we expanded our offering to include mobile conversion optimization services: a natural fit given our company’s deep mobile improvement expertise.

Executive Leadership

Jonathan Silverstein
Jonathan Silverstein, CEO & President

Co-founded Greatest Common Factory (creative/production agency) in 2011. Exited in early 2015. IAB Mobile Center Board Member. Led Digital Media Businesses at Media General and Nexstar Media Group until May, 2017. Jonathan held senior positions from 1994 to 2011 at Omnicom, Interpublic and WPP ad agencies leading strategy, operations, business development and client service for top tier clients such as Southwest.com, AT&T, L.L.Bean, Charles Schwab, Merrill Lynch, Snapple, DreamWorks SKG, Cancer Treatment Centers of America and Toshiba to name a few.

Tom West
Tom West, Chairman & Co-Founder

Tom is a leading expert in eCommerce and mobile commerce. He ran two top 100 Internet Retailer sites (Dell.com and JCWhitney.com). Possessing over 20 years of business leadership and strategy experience, Tom currently serves as CEO and Owner of Springbox Digital in Austin, Texas. Springbox works with leading brands like Nestle, Paypal, Microsoft, and Dell to maximize their digital footprints. Historically, Tom was the CEO and President of JC Whitney from 2007 to 2010 and served in top executive roles at Dell, Inc. for nine years, including Dell.com.

Dan Engel, Board Director & Co-Founder Mobile1st
Dan Engel, Board Director & Co-Founder

Dan specializes in building mobile, e-commerce, and software companies. Before co-founding Mobile1st, Dan co-founded FastSpring in 2005 and was the company’s CEO 2005-2013. FastSpring, with over $175 million in gross revenue, manages web storefronts for 3,000+ software companies globally. Prior to FastSpring, Dan led online consumer acquisition for Google’s multi-billion dollar products AdSense and AdWords. Dan joined Google from Picasa, a digital photo software company acquired by Google in 2004. At Picasa, Dan served as VP of Market Development. Dan is a member of YPO, a global organization for CEOs. “Prior to Picasa, Dan led customer acquisition/revenue generation for GoToMyPC and GoToMeeting software, generating tens of millions in revenue over a 2-year period, and helping lead to a $225M acquisition by Citrix. Citrix recently sold its GoToMeeting division for $1.8 billion.”
Watch a video interview of Dan conducted by University of California at Santa Barbara about Dan’s career as a serial entrepreneur.

Leela Kaza
Leela Kaza, Board Member

Leela Kaza is an industry veteran with 20+ years of experience in running enterprise software companies. Most recently, Leela successfully built a $50M enterprise software technology services company – Accolite Inc. Leela started Accolite in 2007 and added such clients as Morgan Stanley, FedEx Express, Community Health Systems, etc. Leela was previously a General Manager at Trilogy / Versata Group where he ran the High Tech, Financial Services and Professional Services Divisions of the firm.

Nate Pruitt, Board Member
Nate Pruitt, Board Member

Nate provides web/mobile strategy and inbound marketing services to companies striving to generate revenue via marketing channels. Nate handled marketing and sales at Eloqua, an early pioneer in automated marketing and demand generation software, as well as at Savvion, M5 Networks and Asure Software. Nate has held the position of Marketing Director, Regional VP, CMO, VP of Sales, Senior Director of Demand Generation and Board Member.


Chris Strahorn, Co-Founder Mobile1st
Chris Strahorn, Co-Founder

Chris brings to Mobile1st a deep background in mobile technology, software development, product management, and services. He has led a range of development from consumer-focused mobile apps for a large European provider of packaged holidays to back-end financial systems used by Fortune 500 healthcare and financial companies to process billions of dollars in transactions. Prior to joining Mobile1st, Chris was a principal at Accolite, a 600-person global software consulting company.

Jeff Tishgart
Jeff Tishgart

Jeff leads global channel sales for Dynatrace, the market leader in application performance management, delivering record growth via programs targeting the System Integrator market. Prior to Dynatrace, Jeff was Sales Director at Avaya, and held Sales and Operations roles for Managed Services at Lucent.

Justin Aronstein
Justin Aronstein

Justin is currently the Director of E-Commerce and Marketing at PureWRX. He started his career as CTO and co-founder of Olejo, an e-commerce company that was purchased by Mattress Firm, and recently exited LivingDirect as Director of Software Development, and Analytics after being acquired by Built.com. Justin has managed everything from software development to design teams and now currently in charge of marketing, technology, and design.

Justin Aronstein
Gary Stute

Gary is a Senior Program Manager at‌ Microsoft, developing products, determining technical requirements and managing delivery for a large online retail business. Gary is a Web Performance expert, that sits at the nexus of 7 internal teams integrating the online shopping experience with brick & mortar. His work requires full stack expertise, working with UX designers/developers, system programmers, store ops, customer support, payment processing, finance and legal to ensure quality experience addressing one of the largest gaps in CX.  Gary was also the contract SDE on‌ Bing‘s Performance Team and spent over 4 years with‌ QLink ‌recruiting top Quant and Engineer talent globally.

Conversion Rate Optimization Expert
Dan Silmore, Marketing Director, Autodesk Cloud Products

Dan defines global marketing plans and programs for Autodesk’s MFG 360 and next-generation cloud software. In September 2012, Dan was named Director of Product Marketing at Adobe Creative Cloud, where he was responsible for driving global marketing. Prior to Adobe, he served as VP Marketing & Sales at Mindflash Technologies.