About Mobile1st

Our Solution - Mobile Optimization ServicesOur Vision

To be the leading mobile optimization service provider.

Our Mission

At Mobile1st, our mission is to improve our clients’ mobile results by utilizing our proprietary mobile UX optimization technology and mobile optimization services.

We optimize clients’ websites for mobile devices across 35+ factors, including load time reduction, shopping cart optimization, mobile conversion rate optimization (mCRO), average order value (AOV) improvement, and responsive web design.

We A/B test our hypotheses and deliver measurable results in the form of increased mobile revenue, higher conversion rates, greater lead volumes, and stronger visitor engagement.

Our Story

Mobile1st began in Austin, Texas in 2014, as a spinoff of Springbox, the #1 digital strategy and design agency in Austin, whose clients include Dell, HomeAway, and PayPal. Responsive website design is a specialty of Springbox, and Mobilizer, our proprietary mobile UX inspection technology, was created in response to Springbox’s need to view their clients’ web pages across actual mobile devices in a manner that was accurate, fast and easy.

Mobilizer was soon trusted by over 150,000 people across the globe (including at firms like Facebook, Oracle, Sony, and Apple) and demand for improving mobile performance kept growing, so we expanded our offering to include mobile optimization services, a natural fit given our company’s deep mobile expertise.

What Sets Us Apart

Purely Mobile

“Mobile first” isn’t a buzzword for us; it’s who we are. Other companies focus on the desktop experience and then adapt it for mobile and wonder why their mobile results don’t measure up. We focus on the mobile experience and understand that getting results on mobile requires special attention and expertise.

Mobile E-Commerce Expertise

Members of the Mobile1st Founding and Analyst Teams grew their expertise in e-commerce site optimization through their prior e-commerce company, FastSpring, which manages web storefronts for over 3,000 different e-commerce clients and has been one of the tech industry’s fastest growing companies. At Mobile1st we are deeply knowledgeable about what works vs. what doesn’t work online for retailers.

Proprietary Mobile Website Testing Software

The biggest challenge with achieving desktop-like results on mobile is simply getting a site to look and perform as intended across the hundreds of mobile devices in the market. Testing on mobile has always been time-consuming and expensive to do right, which is why most companies test with the few devices they have on hand and call it a day.

At Mobile1st we use our proprietary mobile UX inspection technology to quickly find issues clients don’t even know they have. Then, after optimizing a site, we will monitor it as new devices, browsers, and operating systems are released to ensure peak performance.

Mobile Benchmarking Data

Mobile1st leverages its proprietary mobile technology to gather industry data on mobile page performance, conversion rates, and other key metrics, which are then utilized to let our clients know where they stand relative to industry benchmarks and help them out-perform their competition on key mobile performance indicators.

The Founding Team

Dan Engel, CEO & Co-Founder

Dan specializes in building mobile, e-commerce, and software companies. Before co-founding Mobile1st, Dan co-founded FastSpring in 2005 and was the company’s CEO 2005-2013. FastSpring, with over $175 million in gross revenue, manages web storefronts for 3,000+ software companies globally. Prior to FastSpring, Dan led online consumer acquisition for Google’s multi-billion dollar products AdSense and AdWords. Dan joined Google from Picasa, a digital photo software company acquired by Google in 2004. At Picasa, Dan served as VP of Market Development. Prior to Picasa, Dan marketed GoToMyPC and GoToMeeting software, generating over $25 million in revenue over 18 months. That revenue growth helped lead to a $225 million acquisition by Citrix Systems in 2003, building what is today a leading brand and the #3 largest SaaS company globally by revenue with over $700 million recurring annually. Dan is a member of YPO, a global organization for CEOs. Watch a video interview with Dan, Serial Entrepreneur.

Chris Strahorn, CTO & Co-Founder

Chris brings to Mobile1st a deep background in mobile technology, software development, product management, and services. He has led the development of a wide variety of applications, ranging from consumer-focused mobile apps for a large European provider of packaged holidays to back-end financial systems used by Fortune 500 healthcare and financial companies to process billions of dollars in transactions. Prior to joining Mobile1st, Chris was a principal at Accolite, a 600-person global software consulting company. At Accolite, Chris performed technical due diligence on more than $1B in potential software acquisitions and oversaw many of the Accolite’s largest consulting accounts. Before Accolite, Chris spent twelve years at enterprise software company Trilogy, working in a variety of roles and culminating as Director of Product Management, Financial Services. At Trilogy, Chris was instrumental in driving 10x growth in the revenue of the financial services vertical.

Tom West, Chairman & Co-Founder

Tom is a leading expert in eCommerce and mobile commerce. He ran two top 100 Internet Retailer sites (Dell.com and JCWhitney.com). Possessing over 20 years of business leadership and strategy experience, Tom currently serves as CEO and Owner of Springbox Digital in Austin, Texas. Springbox works with leading brands like Nestle, Paypal, Microsoft, and Dell to maximize their digital footprints. Historically, Tom was the CEO and President of JC Whitney from 2007 to 2010. He served in top executive roles at Dell, Inc. for nine years, including Dell.com. He worked as Manager in Bain’s Chicago office and has banking experience at PNC Bank in Pittsburgh. An entrepreneurial leader, he has started a number of businesses dating back to college. He serves as a Director of MotorSport Aftermarket group and Kele Inc and sits as advisory board member of BrightTag LLC, Martini Media and MedSpeed LLC. He is a member of YPO Austin and currently serves as chapter chair. He received his MBA from the University of Chicago and his BA from Indiana University Kelly School of Business in Bloomington, Indiana.

Investors & Advisors

Tom Meredith, Central Texas Angel Network

Tom is the Chairman of the Board of Managers at Meritage Capital, a $1.1 billion boutique investment management firm. His career spans over 30 years and includes extensive experience in corporate finance, manufacturing, finance operations, and global financial markets. Prior to establishing Meritage in 2003, Tom served in various positions at Dell, including SVP of Business Development and Strategy, Managing Director of Dell Ventures and CFO. Before joining Dell, he was VP and Treasurer for Sun Microsystems and Co-Founder and General Manager of Amdahl Capital Corporation. From 2005 to 2012, Tom served as the Chairman of the Board of Motorola, and in 2007 he was also the acting CFO of Motorola. Tom serves on several boards, including BrightStar Corp. and BazaarVoice, and he is a Director of The Nature Conservancy and a Co-Founder and Director of the Waller Creek Conservancy. Tom serves on the Advisory Boards of the IBM Watson Group, the LBJ School of Public Affairs at UT Austin and the University of Texas System Chancellor’s Technology Commercialization Cabinet. He is also an Emeritus Trustee of the University of Virginia College Foundation Board.

Sam Decker, Entrepreneur

Sam was founder and CEO of Mass Relevance, the SaaS leader in social integration. In three years, Mass Relevance grew to 150 people globally serving 300 clients prior to merging with Spredfast in April 2014, becoming the largest social marketing company in the world. Before Mass Relevance, Sam was founding CMO at Bazaarvoice, the leader in SaaS social commerce technologies serving over 1,000 brands. At Bazaarvoice, he was responsible for building the company’s brand, products and platform. In five years, Sam helped grow Bazaarvoice to seven products, 500 people, and $50 million in revenue. Before joining Bazaarvoice, Decker spent seven years of leadership at Dell. During 1999-2003, he led Dell’s consumer website, building Dell.com into the largest consumer eCommerce site at $3.5B in annual sales. Sam pioneered Dell’s customer-centricity strategy and customer segmentation using Six Sigma methodology.

Dan Silmore, Marketing Director, Autodesk Cloud Products

Dan defines global marketing plans and programs for Autodesk’s MFG 360 and next-generation cloud software. In September 2012, Dan was named Director of Product Marketing at Adobe Creative Cloud, where he was responsible for driving global marketing. Prior to Adobe, he served as VP Marketing & Sales at Mindflash Technologies. There he led demand generation, acquisition and branding for a cloud-based collaboration and training tool targeted to businesses. Prior to Mindflash, he served as SVP, Product & Marketing at GigaOM, managing all strategic marketing, product development and product management activities. Before GigaOM, Dan served as VP Marketing at AllBusiness.com, where he was a key part of the executive team that grew the business from startup through its $55M exit to Dun & Bradstreet. Previously, he was General Manager of Dow Jones’ MarketWatch Network of consumer websites.

Nate Pruitt

As CEO of Pruitt.io, Nate provides web/mobile strategy and inbound marketing services to companies striving to generate revenue via marketing channels. Nate’s exceptional reputation as advisor and consultant is due to his rich past handling marketing and sales at Eloqua, an early pioneer in automated marketing and demand generation software, Savvion, M5 Networks and Asure Software, among other companies. Nate has held the position of Marketing Director, Regional VP, CMO, VP of Sales, Senior Director of Demand Generation and Board Member. Nate has been instrumental in bringing various tech companies through to successful exits. When he isn’t consulting, Nate can be found with his family in his Texas vineyard, Bell Springs Winery, where he oversees the production of 2,500 cases of multiple wines each year.

Leela Kaza

Leela Kaza is an industry veteran with 20+ years of experience in running enterprise software companies. Most recently, Leela successfully built a $50M enterprise software technology services company – Accolite Inc. which is an investor of Mobile1st. Leela started Accolite in 2007 and added such clients as Morgan Stanley, FedEx Express, Community HealthSystems, etc. Leela also is currently CEO of Quantum Retail, a retail software company focused on inventory optimization. Leela was previously a General Manager at Trilogy / Versata Group where he ran the High Tech, Financial Services and Professional Services Divisions of the firm. Prior to Trilogy, Leela worked at Sabre in US / Europe and led application development teams across the globe to modernize Sabre’s legacy applications. Leela holds a Masters degree in Industrial Engineering from Clemson University, South Carolina and a Bachelors degree in Mechanical Engineering.

Rick Timmons, Central Texas Angel Network

Rick serves as Chairman of the Board of the Central Texas Angel Network, one of the top five most active angel investing networks in the US and the largest in Texas. He is heavily involved in the Austin start-up community. Rick brings with him 35 years of experience in financial management and strategic guidance from two Fortune 100 technology leaders. Most recently, Rick served as VP and Corporate Controller of Finance at Cisco Systems. Prior to Cisco, Rick served as VP of Finance for Motorola, where he had worldwide financial responsibility for the Semiconductor division. He is a Board Member in the public company Ultratech.