About Mobile1st

Our Solution - Mobile Optimization ServicesPurpose

Perfecting Mobile Conversion.

Our Mission

Through proprietary technology and a proven service process, our seasoned optimization experts are the trusted and valued world class source amongst small to mid-sized brand marketers and online retailers to drastically and efficiently improve their mobile site speed, user experience, and mobile shopping cart — achieveing far greater revenue and UX improvement than imagined either attempted in-house or with a potential other outside parter.

Our Story

Mobile1st began in Austin, Texas in 2014, as a spinoff of Springbox, the #1 digital strategy and design agency in Austin, whose clients include Dell, HomeAway, PayPal, and other e-commerce industry leaders. Responsive website design is a specialty of Springbox, and Mobilizer, our proprietary mobile UX testing technology, was created in response to Springbox’s need to view their clients’ web pages across actual mobile devices in a manner that was accurate, fast and easy. Mobilizer was soon being tapped by over 150,000 users across the globe, including company titans as Facebook, Oracle, Sony, Pepsi and Apple. As demand for improving mobile performance continue to grow explonentially, we expanded our offering to include mobile conversion optimization services: a natural fit given our company’s deep mobile improvement expertise.

Executive Leadership

Jonathan Silverstein, CEO & President

Co-founded Greatest Common Factory (creative/production agency) in 2011. Exited in early 2015. IAB Mobile Center Board Member. Led Digital Media Businesses at Media General and Nexstar Media Group until May, 2017. Jonathan held senior positions from 1994 to 2011 at Omnicom, Interpublic and WPP ad agencies leading strategy, operations, business development and client service for top tier clients such as Southwest.com, AT&T, L.L.Bean, Charles Schwab, Merrill Lynch, Snapple, DreamWorks SKG, Cancer Treatment Centers of America and Toshiba to name a few.

Tom West, Chairman & Co-Founder

Tom is a leading expert in eCommerce and mobile commerce. He ran two top 100 Internet Retailer sites (Dell.com and JCWhitney.com). Possessing over 20 years of business leadership and strategy experience, Tom currently serves as CEO and Owner of Springbox Digital in Austin, Texas. Springbox works with leading brands like Nestle, Paypal, Microsoft, and Dell to maximize their digital footprints. Historically, Tom was the CEO and President of JC Whitney from 2007 to 2010 and served in top executive roles at Dell, Inc. for nine years, including Dell.com.

Dan Engel, Board Director & Co-Founder

Dan specializes in building mobile, e-commerce, and software companies. Before co-founding Mobile1st, Dan co-founded FastSpring in 2005 and was the company’s CEO 2005-2013. FastSpring, with over $175 million in gross revenue, manages web storefronts for 3,000+ software companies globally. Prior to FastSpring, Dan led online consumer acquisition for Google’s multi-billion dollar products AdSense and AdWords. Dan joined Google from Picasa, a digital photo software company acquired by Google in 2004. At Picasa, Dan served as VP of Market Development. Dan is a member of YPO, a global organization for CEOs. “Prior to Picasa, Dan led customer acquisition/revenue generation for GoToMyPC and GoToMeeting software, generating tens of millions in revenue over a 2-year period, and helping lead to a $225M acquisition by Citrix. Citrix recently sold its GoToMeeting division for $1.8 billion.”
Watch a video interview of Dan conducted by University of California at Santa Barbara about Dan’s career as a serial entrepreneur.

Leela Kaza, Board Member

Leela Kaza is an industry veteran with 20+ years of experience in running enterprise software companies. Most recently, Leela successfully built a $50M enterprise software technology services company – Accolite Inc. Leela started Accolite in 2007 and added such clients as Morgan Stanley, FedEx Express, Community Health Systems, etc. Leela was previously a General Manager at Trilogy / Versata Group where he ran the High Tech, Financial Services and Professional Services Divisions of the firm.

Nate Pruitt, Board Member

Nate provides web/mobile strategy and inbound marketing services to companies striving to generate revenue via marketing channels. Nate handled marketing and sales at Eloqua, an early pioneer in automated marketing and demand generation software, as well as at Savvion, M5 Networks and Asure Software. Nate has held the position of Marketing Director, Regional VP, CMO, VP of Sales, Senior Director of Demand Generation and Board Member.


Chris Strahorn, Co-Founder

Chris brings to Mobile1st a deep background in mobile technology, software development, product management, and services. He has led a range of development from consumer-focused mobile apps for a large European provider of packaged holidays to back-end financial systems used by Fortune 500 healthcare and financial companies to process billions of dollars in transactions. Prior to joining Mobile1st, Chris was a principal at Accolite, a 600-person global software consulting company.

Jeff Tishgart

Jeff leads global channel sales for Dynatrace, the market leader in application performance management, delivering record growth via programs targeting the System Integrator market. Prior to Dynatrace, Jeff was Sales Director at Avaya, and held Sales and Operations roles for Managed Services at Lucent.

Justin Aronstein

Justin is currently the Director of E-Commerce and Marketing at PureWRX. He started his career as CTO and co-founder of Olejo, an e-commerce company that was purchased by Mattress Firm, and recently exited LivingDirect as Director of Software Development, and Analytics after being acquired by Built.com. Justin has managed everything from software development to design teams and now currently in charge of marketing, technology, and design.

Dan Silmore, Marketing Director, Autodesk Cloud Products

Dan defines global marketing plans and programs for Autodesk’s MFG 360 and next-generation cloud software. In September 2012, Dan was named Director of Product Marketing at Adobe Creative Cloud, where he was responsible for driving global marketing. Prior to Adobe, he served as VP Marketing & Sales at Mindflash Technologies.


Tom Meredith, Central Texas Angel Network

Tom is the Chairman of the Board of Managers at Meritage Capital, a $1.1 billion boutique investment management firm. His career spans over 30 years and includes extensive experience in corporate finance, manufacturing, finance operations, and global financial markets. Prior to establishing Meritage in 2003, Tom served in various positions at Dell, including SVP of Business Development and Strategy, Managing Director of Dell Ventures and CFO.

Jim Schneider

Mr. James M. Schneider, also known as Jim, CPA, serves as an Operating Partner at Lead Edge Capital Management, LLC.  Jim worked with Dell for nearly 10 years, ultimately serving as Chief Financial Officer and Senior Vice President. Prior to joining Dell Computer in September 1996, he was with MCI, where he served as its Senior Vice President of Corporate Finance. For 19 years prior to joining MCI, Mr. Schneider was with the accounting firm of Price Waterhouse LLP and served as a Partner from October 1983 to September 1993. For two consecutive years, Institutional Investor named him a top Chief Financial Officer in I/T hardware and in 2003, he was named one of the 100 most influential Finance Executives by Treasury & Risk Management magazine. He is a Certified Public Accountant, holds a Bachelor’s degree in Accounting from Carroll College, and is a Member of the Financial Executives Institute. In addition to Zilliant, James is on the boards of Frontier Bancshares, Horizon Bank, General Communications, Multlink Technology, Centro, and Maritime Systems & Sensors.

Rick Lundbom

Rick is an Angel Investor, Founder/Owner of BlueStel Ventures, and entrepreneur within the retail eCom industry. Since 1999, Rick Founded and led Living Direct as CEO. Earlier this year, Living Direct was acquired by Build.com. Prior, Rick founded and was President of Avallon Global and was a Consultant with Accenture/Anderson Consulting.

Steve Leveen

Steve Leveen is the Co-founder and former CEO of Levenger, a consumer products company focused on readers. Steve authored two books, The Little Guide to Your Well-Read Life (2005) and Holding Dear: The Value of the Real (2013). Steve serves in various education roles for the Young Presidents’ Organization. Steve also serves on the board of the National Book Foundation and joined the board of Conscious Capitalism in 2013. Steve holds a Bachelor’s degree in Biology from the University of California, San Diego, and Master’s and Doctoral degrees in Sociology from Cornell. He was also a 2015 Fellow at the Harvard ALI (Advanced Leadership Initiative) program.

Rick Timmons, Central Texas Angel Network

Rick serves as Chairman of the Board of the Central Texas Angel Network, one of the top five most active angel investing networks in the US and the largest in Texas. He is heavily involved in the Austin start-up community. In the past, Rick served as VP of Finance at Cisco Systems and Motorola.

John Porter

Together with his wife Amy, they created Affinipay, a pioneer in the web payments solution business for associations. As CFO, John is responsible for the company’s business development activities including integrated partnerships, corporate development, and other strategic initiatives. Prior to Affinipay, John was Managing Director at Arabella Securities, Business Development Director at Luminex and an Associate Analyst at Solomon Smith Barney.

Kurt Wilkin

Kurt is the CEO of HireBetter. As an entrepreneur, Kurt has experience growing, scaling, and exiting high-growth companies and now devotes his time to helping business leaders unlock their own success. His responsibilities include strategic client consultation, client satisfaction, recruiting, and practice development. Prior to founding HireBetter, Kurt founded and led The Controller Group (TCG), a professional services firm focused on accounting, technology and recruiting, acquired by Tatum in 2006. Kurt also spent time at Ernst & Young and was Controller and VP of Finance for eFANshop, a Dallas-based internet retailer.