I started Mobile1st because I kept watching good e-commerce brands waste money on traffic they couldn't convert. Not because the products were bad. Not because the ads weren't working. Because the site experience was designed for the wrong visitor, with the wrong message, at the wrong moment.
That gap between what a brand promises in an ad and what the landing page actually delivers, that's where revenue disappears. I've spent the last several years building the systems to close it.
What I Do
Mobile1st runs personalization and experimentation programs for Shopify brands doing $5M to $100M in online revenue. We're not a traffic agency. We work on what happens after the click.
That means running structured A/B tests, building content personalization tied to ad campaigns and audience segments, setting up zero-party data programs that let customers tell you what they want, and rebuilding the measurement foundation so decisions are based on reliable data rather than dashboard noise.
Most clients see measurable RPV lift within 90 days. We track revenue per visitor, not just conversion rate, because conversion rate lies when average order value moves in the other direction.
Checkin to Checkout
I host Checkin to Checkout, a podcast for e-commerce operators who want to grow smarter. Guests include brand founders, directors of e-commerce, and practitioners who've actually run the programs, made the mistakes, and figured out what works.
No pep talks. No "10x your revenue" promises. Just honest conversations about what it actually takes to improve revenue per visitor at scale.
The Director's Cut
I also write The E-Commerce Director's Cut, a newsletter and article series aimed at VPs and Directors of E-Commerce. The goal is to give senior operators the kind of analysis they can actually act on, not trend pieces, not beginner tutorials.
Recent pieces have covered how to structure customer insight, why ad-to-page relevance is a revenue leak, and the difference between personalization that converts and personalization that just feels clever.
Background
Before founding Mobile1st, I spent years in digital product and e-commerce, working across mobile-first experiences at a time when most brands were still treating mobile as a smaller version of desktop. That history shaped how I think: every experience has to be designed for the actual device and context the customer is using, not the device we wish they were on.
I'm based in Austin, Texas.
Work With Us
If you're running an e-commerce brand and revenue per visitor has plateaued, or if you're spending more on ads but not seeing it translate to revenue, we should talk. Here's who we typically work with.
Or skip the homepage and take the quiz to find out which product makes the most sense for where you are right now.
You can also reach me directly at justin@mobile1st.com.