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Jonathan Silverstein

How to Supercharge Mobile CRO with Conversational Commerce

In Mobile Optimization by Jonathan SilversteinMay 8, 2018

Whether phone, email, chat or self-service, it’s all about reaching consumers in their preferred channel at the right moment. Ecommerce teams need to be ready for those decisive “micro moments” …

Mobile Conversion Rate Optimization and the iPhone X

In Mobile Optimization by Jonathan SilversteinApril 10, 2018

In this post, guest blogger Valerie Chua of Globe details the enhancements to user experience on Apple’s latest release – the iPhone X. Core to the delivery of a satisfactory …

Conversion Rate Optimization: How to Use SEO to Improve Your CRO

In Commentary, Mobile Optimization, Responsive Design by Jonathan SilversteinFebruary 25, 2018

Are you using SEO to drive CRO? It may seem contradictory. After all, search engine optimization is about getting people to your website, while conversion rate optimization is about turning …

Conversion Rate Optimization: Mastering the Essentials

In Mobile Optimization by Jonathan SilversteinFebruary 6, 2018

Conversion rate optimization, or CRO, is a critical metric in improving the performance of your website or landing page. Your “conversion rate” measures the share of traffic to your site …

How Google’s Accelerated Mobile Pages Improve SEO

In Mobile Optimization by Jonathan SilversteinJanuary 24, 2018

Every ecommerce manager knows that Google rankings are central to success. The algorithms of the Internet giant determine whether your organization prospers or perishes. In this article, I discuss how …

Improving e-Commerce Performance: What Works, What Doesn’t

In Commentary by Jonathan SilversteinJanuary 21, 2018

According to a new study by Retail Systems Research (RSR) and sponsored by Yottaa, as eCommerce sites strive to meet consumer expectations, retailers find they must add more features and …

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