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Category Archive

Conversion Rate Optimization: How to Use SEO to Improve Your CRO

In Commentary, Mobile Optimization, Responsive Design by Jonathan SilversteinFebruary 25, 2018

Are you using SEO to drive CRO? It may seem contradictory. After all, search engine optimization is about getting people to your website, while conversion rate optimization is about turning …

Google’s AMP: Enemy or Ally to Your Mobile Friendly Website?

In Responsive Design by Dan EngelJanuary 29, 2018

Google and a coterie of content companies–including such luminaries as the Boston Globe and Reddit but also eBay–have embraced Accelerated Mobile Project (AMP). They declare it’s a solution to core …

Mobile Marketing: Optimize the Mobile Customer Journey

In Responsive Design by Dan EngelJanuary 29, 2018

As every mobile marketer knows, mobile is critical to your customer’s journey to conversion. But paradoxically, purchases made directly on phones may be the least of mobile’s impact on your …

Accelerated Mobile Pages: TOP 10 Issues of Implementation

In Responsive Design by Jonathan SilversteinJanuary 18, 2018

You’ve embraced Accelerated Mobile Pages and are a true believer in the power of AMP techniques to deliver faster load speeds to your mobile users. And now you are waiting …

USPS – World’s Best Mail Service Fails on Mobile Website

In Mobile Testing, Responsive Design by Dan EngelJanuary 18, 2018

I don’t know about you, but I am a big fan of the US Postal Service. Rain, snow or sleet – no problem. They will get that precious eBay purchase …

8 Tips for Mobile Optimization in 2018: The Zen of Mobile UX

In Commentary, Responsive Design by Jonathan SilversteinJanuary 16, 2018

A commitment to designing the best user experience (UX) for the masses of mobile users has initiated a sustained transformation in the principles of web design. Like a Zen experience, …

7 Ways To Improve Mobile Page Speed

In Mobile Testing, Responsive Design by Dan EngelJanuary 10, 2018

During holiday season, shoppers have just one critical mission. Just like in that old-time movie Jingle all the Way, featuring ex-governor, ex body-building champ and host of the Apprentice, Arnold …

How to Make Your Site Mobile Friendly: Top 10 Tips

In Mobile Testing, Responsive Design by Dan EngelJanuary 2, 2018

Arghhh! What’s a poor marketing manager to do? Today’s customers are fickle, impatient, and spoiled. A moment’s delay in delivering sparkling, mobile friendly content has them rushing away as if …

5 Reasons Why Your Website Must Be Mobile Optimized

In Commentary, Responsive Design by Dan EngelNovember 20, 2016

Have you noticed? As a species we humans are evolving. While we were sleeping, our smartphones have morphed into an indispensable extension of ourselves. An essential part of our daily …

Mobile SEO: 6 Essential Steps

In Responsive Design by Dan EngelNovember 7, 2016

In December 2011, Google first clearly recognized that mobile is a juggernaut, posed to steamroll over all other media on its way to worldwide dominance. That was the fateful month …

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