Are you using SEO to drive CRO? It may seem contradictory. After all, search engine optimization is about getting people to your website, while conversion rate optimization is about turning …
Google’s AMP: Enemy or Ally to Your Mobile Friendly Website?
Google and a coterie of content companies–including such luminaries as the Boston Globe and Reddit but also eBay–have embraced Accelerated Mobile Project (AMP). They declare it’s a solution to core …
Mobile Marketing: Optimize the Mobile Customer Journey
As every mobile marketer knows, mobile is critical to your customer’s journey to conversion. But paradoxically, purchases made directly on phones may be the least of mobile’s impact on your …
Accelerated Mobile Pages: TOP 10 Issues of Implementation
You’ve embraced Accelerated Mobile Pages and are a true believer in the power of AMP techniques to deliver faster load speeds to your mobile users. And now you are waiting …
USPS – World’s Best Mail Service Fails on Mobile Website
I don’t know about you, but I am a big fan of the US Postal Service. Rain, snow or sleet – no problem. They will get that precious eBay purchase …
8 Tips for Mobile Optimization in 2018: The Zen of Mobile UX
A commitment to designing the best user experience (UX) for the masses of mobile users has initiated a sustained transformation in the principles of web design. Like a Zen experience, …
7 Ways To Improve Mobile Page Speed
During holiday season, shoppers have just one critical mission. Just like in that old-time movie Jingle all the Way, featuring ex-governor, ex body-building champ and host of the Apprentice, Arnold …
How to Make Your Site Mobile Friendly: Top 10 Tips
Arghhh! What’s a poor marketing manager to do? Today’s customers are fickle, impatient, and spoiled. A moment’s delay in delivering sparkling, mobile friendly content has them rushing away as if …
5 Reasons Why Your Website Must Be Mobile Optimized
Have you noticed? As a species we humans are evolving. While we were sleeping, our smartphones have morphed into an indispensable extension of ourselves. An essential part of our daily …
Mobile SEO: 6 Essential Steps
In December 2011, Google first clearly recognized that mobile is a juggernaut, posed to steamroll over all other media on its way to worldwide dominance. That was the fateful month …
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