Let’s start with the basics: Do you have a mobile-specific Conversion Rate Optimization (mCRO) approach? Does your CRO strategy address how desktop and mobile experiences can have different KPIs? Does …
Improve Mobile Conversion Rates with Email Remarketing
Even if you have worked tirelessly to optimize your website for the best user experience possible on desktop and mobile, you still may end up losing the sale. Or have …
How to Supercharge Mobile CRO with Conversational Commerce
Whether phone, email, chat or self-service, it’s all about reaching consumers in their preferred channel at the right moment. Ecommerce teams need to be ready for those decisive “micro moments” …
How Google’s Accelerated Mobile Pages Improve SEO
Every ecommerce manager knows that Google rankings are central to success. The algorithms of the Internet giant determine whether your organization prospers or perishes. In this article, I discuss how …
8 Tips for Mobile Optimization in 2018: The Zen of Mobile UX
A commitment to designing the best user experience (UX) for the masses of mobile users has initiated a sustained transformation in the principles of web design. Like a Zen experience, …
7 Brutal Reasons People Aren’t Buying on Mobile
Last Updated January 1, 2018 Here are two confounding numbers at the core of any mobile optimization: 53% vs. 13%. The first highlights mobile’s incredibly growing share of online shopping …
5 Reasons Why Your Website Must Be Mobile Optimized
Have you noticed? As a species we humans are evolving. While we were sleeping, our smartphones have morphed into an indispensable extension of ourselves. An essential part of our daily …
Top 7 Ways to Improve Mobile Revenue in 2017
Marketers have a lot on their plate these days. Consumers are living multi-screen lives at the expense of broadcast television. Mobile devices are now the preferred method of reading news, …
Why Mobile A/B Testing Is So Critical
In today’s hyper-competitive mobile world there are two watchwords that should underpin all your online marketing initiatives – test and measure. Yes, I am talking about the classic, powerful technique …
iPhone 7 Testing Now Ready – Ensure Your Website Performance
Apple released its iPhone 7 and 7 plus on September 16 to less than stellar reviews and a dip in sales. But what bodes poorly for Apple and its millions …
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