Are you using SEO to drive CRO? It may seem contradictory. After all, search engine optimization is about getting people to your website, while conversion rate optimization is about turning …
How Google’s Accelerated Mobile Pages Improve SEO
Every ecommerce manager knows that Google rankings are central to success. The algorithms of the Internet giant determine whether your organization prospers or perishes. In this article, I discuss how …
Google Jolts Marketing … Again!
“Eternal Vigilance!” is the name of the game. Keep a sharp watch for strategy shifts by key competitors and sudden upheavals in the marketing landscape while always refining your winning …