Mobile is simply essential to each stage of your customer’s journey toward a sale or conversion. Mobile is where your prospects window shop, gather information, and assess competing solutions, and …
Conversion Rate Optimization: Mastering the Essentials
Conversion rate optimization, or CRO, is a critical metric in improving the performance of your website or landing page. Your “conversion rate” measures the share of traffic to your site …
Google Accelerated Mobile Pages vs. Facebook Instant Articles: Who’s Winning?
Giants are roaming the earth! They are devouring everything in their paths and transforming the landscape with each ground-shaking footstep. Yes, I’m talking about the five mega-global corporations that the …
How Google’s Accelerated Mobile Pages Improve SEO
Every ecommerce manager knows that Google rankings are central to success. The algorithms of the Internet giant determine whether your organization prospers or perishes. In this article, I discuss how …
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