Free Tool

The 22-Tactic PDP Audit Prompt

Paste this into Claude. Hand it your product page. Get a scorecard, a letter grade, and a ranked list of fixes — backed by Baymard, Nielsen Norman Group, and Shopify research. Built for e-commerce teams who want to fix the obvious stuff fast.

Download the prompt (.md)

What you get

The prompt scores a product page across 22 tactics that directly affect Revenue Per Visitor (RPV = Conversion Rate × Average Order Value). Each tactic is sorted into one of four impact tiers so you know where to focus first.

Very High Impact
Hero image & gallery, above-fold value prop, reviews UX, add-to-cart UX. Test these first.
High Impact
Shipping & total cost, variant selectors, bundling, price framing, descriptive image overlays, urgency cues, page speed.
Medium Impact
Content layout, payment flexibility, trust badges, save/wishlist, product video/UGC, subscribe & save, gifting.
Low Impact
Human model images, Q&A, recently viewed, size/fit technology.

How to use it

  1. Download or copy the prompt above.
  2. Paste it into a fresh Claude conversation.
  3. Give it your product page URL or paste in screenshots.
  4. Get a 22-row scorecard, a letter grade, and the top 3 fixes ranked by impact.
  5. Take the top fix to your A/B testing platform and run it.

Sourced from: Baymard Institute (200,000+ hours of UX research, 30,000+ usability scores), Nielsen Norman Group (108 PDP guidelines tested across 350+ sites in 5 countries), and Shopify platform data validated by a Big Three management consulting study.

Want us to run the audit for you?

If you'd rather have a team that does this for a living dig into your PDP and build the experiment roadmap, that's literally what we do.