The Smartest Online Businesses Still Rely on Human Insight
AI can predict a customer’s next click, generate endless content, and optimize ad spend in seconds. But if you’re building an online business and want to grow sustainably, the real game-changer isn’t automation—it’s insight.
Not just any insight, but human insight.
The kind that sees beyond the dashboard. That understands why customers abandon a cart, not just that they did. That connects cultural trends with behavioral shifts. That challenges assumptions, asks better questions, and shapes more meaningful experiences.
Human insight brings the nuance that data alone can’t capture. It’s how great digital products are built. It’s how messaging cuts through noise. It’s how brands evolve from transactional to indispensable.
At Mobile1st, we use AI where it makes sense—to analyze quant data, summarize patterns, accelerate ways to grow. But we believe real growth comes from pairing those tools with human curiosity, empathy, and perspective. Because behind every data point is a person—and behind every great business is someone who never forgets that.
This newsletter is where we’ll share those insights—the ones that move the needle because they’re grounded in something more powerful than code: human understanding.
-Jonathan Silverstein, CEO - Mobile1st
What’s New
Checkin to Checkout - The Smartest Online Businesses Still Rely on Human Insight
Checkout our latest episode of Checkin to Checkout to learn how the mobile checkout experience is paramount to hitting your quarterly goal.
Want to be featured on our Podcast?
Send an email to justin@mobile1st.com, and we’ll set up a time to get to know you to see if you’re a great fit. We’re always looking for e-commerce leaders to feature on Checkin to Checkout
Digital Product Growth
At Mobile1st, we help e-commerce brands grow revenue per visitor.
We do it by combining customer-first research with testing and experimentation that cuts through the noise of dashboards and opinions. Our team uncovers what really drives purchase decisions, then runs experiments to prove impact — so you can stop guessing and start scaling
