User Research
Understand Your Audience with In-Depth User Research
Gain valuable insights to create user-centric experiences that drive engagement and loyalty. User research is essential for understanding your audience’s needs, preferences, and behaviors. Our user research services provide deep insights that help you create products and experiences that resonate with your users.
Businesses often make assumptions about their users that lead to ineffective products and experiences.
Without understanding their audience, they risk investing in features or marketing strategies that don't meet user needs, resulting in low engagement and satisfaction.
BENEFITS OF GA & UX AUDITS
Make educated decisions about marketing, development, and more by understanding your users and what motivates them to convert.
WHY IT MATTERS
OUR PROCESS
01. User Interviews, Focus Groups, and Diary Studies
We conduct one-on-one interviews to gather qualitative data about your users' needs, motivations, and pain points.
Example: Interviewing a sample of users to understand why they abandon their shopping carts.
02. Surveys and Questionnaires
We design and distribute surveys to collect quantitative data on user preferences and behaviors.
Example: A survey to gauge user satisfaction with a new product feature and identify areas for improvement.
03. Usability Testing, Card Sorting, and Tree Sorting Exercises
We observe users as they interact with your product to identify usability issues and areas for enhancement.
Example: Conducting usability tests to find navigation issues that prevent users from completing key tasks.
04. Personas and Customer Journey Mapping
We create detailed user personas based on our research to guide design and marketing decisions.
Example: Developing personas that represent different user segments to tailor marketing messages effectively.
05. And More…
No client or user base is the same, and we understand that. Depending on your current problems we will tailor the appropriate research strategy.
WHAT OUR CLIENTS SAY
“We enable top brands to grow beyond industry benchmarks. We call this Digital Product Growth”
OVERVIEW
After 76 tests run, with a consistent win rate of nearly 71%, we saw a significant growth in client’s conversion rate, AOV, RPV, and total orders.
298.6%
Increase in
Revenue
232.5%
Increase in
Orders
“Mobile1st transformed our online revenue with their innovative approach and data-driven strategies.”
— Arthur Blank
GA & UX AUDIT CASE STUDY
OUTCOMES
Small design iterations based on research, data, and experimentation revealed a more effective approach to the PDP design.
33%
Increase in
Orders
35%
Increase in
Revenue
“Our AOV has gone up 20%…resulting in $600k in sales, so this was absolutely huge.”
— Bryan Davis, Founder
USER RESEARCH CASE STUDY
