OUR PROCESS
Digital
Product
Growth
Digital Product Growth (DPG) is based heavily on CRO with a few fundamental differences. DPG has the singular goal of increasing RPV, which prioritizes each iterative effort to quantifiably impact overall business revenue growth.
While the Marketing team is responsible for driving traffic to the site using SEO, paid search, paid or organic social, or many other marketing techniques, the Development team ensures that the digital product is stable and can collect revenue properly/accurately. In most cases, neither of these divisions “owns” user research, business intelligence, or increasing revenue through transforming user experiences. A DPG lead sits squarely at the crossroads of these two teams, accountable for the revenue growth through optimizing user experiences on the digital product. .
How does it work?
Who should use DPG?
What is it?
Digital Product Growth (DPG) optimizes and enhances digital products to maximize revenue and user engagement. Our approach integrates Data analysis, User feedback, and Continuous experimentation to ensure that your products not only meet but exceed market demands.
At Mobile1st, we are experts in driving product sales and increasing revenue through data-driven strategies and tailored solutions. From optimizing your digital platforms and improving user journeys to implementing targeted marketing campaigns, we focus on every aspect that impacts your bottom line. By leveraging business intelligence, conversion optimization, and cutting-edge development techniques, we ensure that your product reaches more customers, converts better, and grows sustainably in competitive markets.
DPG is comprised of four fundamental components; equally crucial to one another: Business Intelligence (Analytics), User Research, Experimentation, and Front-End Development. Where CRO dabbles in user research and business intelligence to help understand the user, DPG sees these as equally valuable to experimentation (A/B Testing). As the old saying goes, garbage in, garbage out.
A DPG expert continuously repeats the process of analyzing business intelligence to quantify the most significant opportunities and keeping close to a client’s customers to understand their ever-changing needs and expectations. Further, a DPG expert deploys various trusted and nascent user research techniques, including on-site surveys, moderated conversations, and session recordings. DPG combines quantitative and qualitative analysis to prioritize experiments with the highest probability of winning and the highest revenue impact if they do win.
Two key factors must be considered for a business to reap the full benefits of DPG. Firstly, a Client must be firmly committed to growth (increasing revenue). Secondly, the business must be able to track user behavior effectively to determine user value. DPG is particularly relevant for e-commerce, lead generation, SaaS, publishing, and businesses that also have physical retail. Balancing investment in both traffic generation and digital product growth simultaneously is crucial to achieving the highest possible ROI and staying ahead of competitors.
The Mobile1st digital product growth solution commits to a 10X ROI and is similarly priced to many CRO solutions on the market. So, regardless of whether you are in the throes of replatforming, a site or brand redesign, undecided on who at a Client is best to lead this, or ready to engage, but unsure how to start, just call us. This is why we exist.
OUR RESULTS
Our proven strategies deliver tangible results.
Revenue Growth
Our clients see an average revenue increase of 30% within the first year of implementing our strategies.
User Engagement
Enhanced user experiences lead to higher engagement and longer retention rates.
Conversion Rates
Continuous optimization efforts result in significant improvements in conversion rates.