In this post, guest blogger Brooklin Nash of TrustRadius offers an incisive look at A/B testing – a critical weapon in the arsenal of every marketing team. Not all A/B …
How Mobile1st Increased Pura Vida Bracelet’s Mobile E-Commerce Revenue By 11%
Mobile1st’s mobile optimization experts deliver a 15x return on investment for a leading jewelry e-tailer while reducing checkout abandonment by 25%. Pura Vida Bracelets is a Southern California-based company that …
Why Mobile A/B Testing Is So Critical
In today’s hyper-competitive mobile world there are two watchwords that should underpin all your online marketing initiatives – test and measure. Yes, I am talking about the classic, powerful technique …