8 Reasons Why You Need Responsive Design Testing

In Uncategorized by Chris Strahorn

Sometimes it can be difficult to convince clients and executive teams that mobile responsive design testing is worth the investment in time and technology. We hear you. Perhaps these statistics will help open their minds to the importance of an outstanding user experience on mobile devices.

Worldwide smartphone shipments will reach 1.2 billion by the end of 2014 and 71% of Americans, or 171.5 million people, own smartphones. Smartphones are essentially ubiquitous. Regardless of the product or service you offer, chances are your customers have smartphones.

48% of US mobile device owners aged 25-35 own tablets. The popularity of tablets snuck up on a lot of people, but this stat from Comscore, further emphasizes the need for tablet responsiveness testing.

10% of all US mobile users and 20% of all US tablet online adult users have made a purchase on these respective devices in the past three months. That’s according to a study by Forrester Research.

Worldwide online purchase intent for mobile phones reached 33% in 2014, up from 26% in 2012. Consider this with the previous stat in mind. Could it be that people with the intent to purchase don’t because of poor responsive design?

Mobile devices account for 60% of the total time spent with digital media in the US. This little nugget, again from Comscore should be enough alone to convince anyone of the importance of responsive design testing.

63% of eBusiness professionals rank responsive web design as a technology investment priority for this year. Why does this matter? You might not be doing responsive design, but your competitors likely are.

63% of US brands offer websites that are optimized for smartphones, compared to 17% for tablets. This is unfortunate because, as we’ve already shown, people are more likely to buy from a tablet.

North American mobile search ad revenue reached $8.1 billion in 2013. This is according to the UK’s Internet Advertising Bureau. Brands are spending enormous sums on paid search for mobile. Failing to properly optimize mobile content is equivalent to flushing these dollars down the drain.

Clearly the market has gone mobile. Without responsive design testing, brands risk alienating visitors and loosing sales to the competition. Mobilize your workflow today.

Mobile1st is a leader in marketing technology and site optimization solutions. More than prioritizing and executing industry leading CRO practices, we do what makes the money; optimizing our Client’s digital commerce product toward consistent financial growth and ROI. All achieved through excellence in Lean UX, Analytics, Research, Experimentation and Development.
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